Back in 2006 Simon left the cosy employment world of a salary, bonus, pension, car allowance to go self-employed. He signed up with Positive Solutions and started trading as The Lost Coin. A number of his former clients followed him and still remain with his business to this day. It certainly was not easy in those early days, with three young children and a large mortgage.

Simon chose to operate his business using a fixed fee model rather than the more typical percentage of assets or hourly rate models that he had worked in the past. This proved a wise choice, as stock markets plummeted almost 50% between June 2007 and March 2009. During that time his colleagues struggled with declining incomes whilst his own business flourished.

In 2008 he felt prompted to move their family and the business to the South West, having lived around the Midlands all his life. Almost every client stayed and Simon became used to long productive days visiting clients in the wider Northamptonshire area. After a failed merger in 2009 he continued to grow the business through his colleagues at Positive Solutions and local accountancy and legal connections.

The scrapping of pension and investment commissions from 2013 did not present the business with any problems due to their fixed fee model. However, with changes to the ownership of Positive Solutions and the shift towards restricted advisers it was time to move on.

Having grown the business Simon liked the idea of operating as a limited company so that he could align the business to those of his key clients and better understand the issues they face. He soon found a new home with award winning Sense Network who are committed to supporting independent financial advisers and have the latest technology. And so, in late 2014 The Lost Coin Financial Planning Ltd was established. The route to authorisation took longer than expected so the new company started trading in Autumn 2015. Within a few months all the regular fee-paying clients had moved over and the business has continued to grow to this day.

Meet the team

Simon Carlin – BA DipPFS DipPMI

Simon Carlin – BA DipPFS DipPMI

Director | Financial Planner | IFA

Simon has over 25 years experience working in financial services. He started at the Inland Revenue in their Pensions department before moving on to top Accountancy firms. After obtaining his Diploma with the Personal Finance Society, Simon set up on his own in 2006. He provides independent financial planning advice to a variety of clients, particularly business owners, professionals and the retired. He helps clients to think through their objectives and adapt their plans to meet life’s changes.

Outside of work Simon is a trustee and Treasurer of Zion United Church. He also plays the clarinet in their worship group. On a Friday night he wanders around Frampton Cotterell and Coalpit Heath with Heidi as part of Zion Street Space, a recent youth outreach initiative.

Simon is married to Heidi and they have lived in the village for almost ten years. Their three children are all but grown up with two daughters away at University and a son studying GCSEs in Winterbourne

Heidi Carlin – BA

Heidi Carlin – BA

Company Secretary | Marketing Assistant

Heidi has assisted Simon in his business since he first set up in 2006. She designs and makes personalised birthday cards for clients. She also helps Simon represent his business at the South Gloucestershire Business Show.

Heidi’s main work is for Zion United Church as their Children and Family Worker. She is currently studying a Pioneer Ministry course in children and families.


Sound, clear and timely financial advice

Simon has been our family financial adviser for the past three years. During that time he has provided sound, clear and timely financial advice. He researched the optimum personal pension for me; one that was the envy of many of my colleagues as it included salary sacrifice and was tax efficient. After listening to our needs carefully, he applied his comprehensive understanding of pensions, and the wider financial system, to provide detailed personal advice. He has a solid Christian faith and this underpins his whole ethos and business. I am very happy with his service and believe he offers value for money. Both my wife and I trust him implicitly and regularly recommend him to our family, friends and work colleagues.

Rhett from Swindon, March 2015

Simon made it very easy and beneficial for us all

I would recommend Simon to anyone who needed pension help or advice. From day one he was very quick to respond to any questions or queries in respect of my private pension, which I chose to release due to ill health. I was very nervous about
making the right choices for my family and I and Simon made it a very easy and beneficial for us all. I really fell that the advice he gave was true and honest

Lesley from Melksham, January 2014

One very important factor for me is that he engenders a sense of trust

Comparing Simon to my previous adviser, one very important factor for me is that he engenders a sense of trust and backs this up with actions that shows the trust was well founded. He’s open about costs, talks sensibly about the relative merits of the options on the table and is prompt in meeting his commitments. One particular area of expertise that was of value to me was his knowledge of ethical investments.

Steve from Evesham, February 2012 (and still an active client)

He has helped set up a pension scheme for one of my top clients

Simon gives creative and extremely practical advice on pensions . He has helped set up a pension scheme for one of my top clients. Both my client and I are very pleased with the results. If you have a problem on company pensions than I strongly suggest that you contact Simon.

Peter, tax adviser, from Waltham Cross, March 2010 (and our mutual client is still active)

Would happily recommend Simon to any one.

Mr Simon Carlin was very helpful in sorting out my ex company pension with a good end result would happily recommend him to any one.

David from Market Harborough, March 2018